The report estimates the market in 2024 to be valued over $111.4bn and forecasts growth at a Compound Annual Growth Rate (CAGR) of 9.6% through to 2034. Advanced streaming technology supports this growth, with the live streaming segment projected to maintain a robust 21.5% CAGR through 2037. The esports betting market has evolved into a sophisticated segment, offering diverse wagering options and real-time betting opportunities during matches. This surge in creative output corresponds with growing demand for innovative gaming experiences and new formats that push technological boundaries. These games provide quick resolution and immediate feedback, catering to mobile-first users who prefer shorter, more intense gaming sessions. The current base of 176 million active online gamblers is expected to expand to 210 million by 2025, reflecting growing acceptance and accessibility of digital gaming platforms.

• Provable fairness is the main benefit of blockchain—every transaction, bet, and random number generation event can be verified on a public ledger.
• Mindway AI and Optimove systems are currently able to analyze off-chain as well as on-chain data, being on the lookout for risk signals in real time (KPMG, 2025).
• By 2025, such systems will grow even more advanced, offering both protection and a seamless gaming environment.
• Operators are encouraged to go for hybrid-cloud architectures that can handle both real-time streaming and back-end compliance.
• The EU AI Act mandates that these models process explainable outputs, to guarantee interventions are transparent and ethically justifiable.
• Smart contracts ensure automatic, verifiable payouts, while distributed ledger systems provide unprecedented levels of security for both operators and players.
• The sports betting market will reach over $135bn by 2030, fueled by increased legality in North America, mobile shift across Asia, and improved live betting technologies (Polaris Market Research, 2024; Grand View Research, 2024).

One of the most visible online casino trends I spot in 2027 is solutions that enable launching a casino and a sportsbook on a single platform. In the sports betting industry, these social transformations are coming in the form of moderated live chats and team betting. AI Recommendation systems help with that, which is exactly why they are growing in popularity.
In a classic scenario, users see their favorite celebrities winning huge jackpots and think, “Hey, if this person wins, why can’t wino casino I do the same? However, artificial intelligence is not the only personalization tool. Besides, algorithms can offer a higher multiplier, suggest a crash game or a quest, or trigger a surprise prize drop at exactly the right moment.

• More than 70% of all sports bets placed in 2025 are likely to be through mobile apps, which will have AI-based personalized betting tips and instant payouts (Advanced Television, 2025).
• The report estimates the market in 2024 to be valued over $111.4bn and forecasts growth at a Compound Annual Growth Rate (CAGR) of 9.6% through to 2034.
• Instead, sophisticated machine learning algorithms analyze a player’s historical preferences to build a bespoke environment.
• The realm of digital gambling is not one big market—rather, it’s a complex hierarchy of verticals that develop at varying speeds, shaped by technology, consumer behavior, and specific local laws.
• These elements make the gaming experience more interactive, fostering player engagement beyond the usual thrill of winning.
• At the same time, natural language processing tools used to analyze player sentiment across live chat and social platforms help improve customer experience strategies (KPMG, 2025).

Crypto and Blockchain Integration in iGaming

Today’s players have already gotten used to Spotify, Netflix, and TikTok algorithms reading their minds. However, since technology is rather expensive, smart operators use it wisely, with analytics and precise goals in mind. Next year, we will spot more sophisticated quest-like CRM journeys, AI-personalized price drops, and ultra-realistic mascots.

Europe – The Mature Powerhouse

Supreme Court, more than 35 states have legalized sports betting while others, such as New York, Illinois, and Florida are considering a comprehensive online casino legalization (Grand View Research, 2024). These energies are positioning Europe as a model of ethical digital gambling governance, combining consumer liberation with algorithmic responsibility. Those measures indicate a European shift from passive regulation to active player protection, using data analytics to intervene before serious trouble arises. Some states, such as New Jersey, Nevada, and Michigan, have implemented a framework enabling shared liquidity between inter-network poker pools and co-op self-exclusion lists – an early version of what could become a national RG model (Gambling Insider 2025). AI systems that regulate player behavior or control betting risk are now considered high-risk AI applications, demanding transparency, explainability, and human agency (KPMG, 2025). The regulation of the online gaming industry is rapidly developing, finding a good balance between innovation and public governance.

Provable fairness is the main benefit of blockchain—every transaction, bet, and random number generation event can be verified on a public ledger. The aim is for AI to drive all compliance frameworks at least by 2030 and responsible gaming will move from looking back on behavior (reactive) to predicting it going forward. Solutions such as Mindway AI utilize predictive analytics to detect early signs of risky modus vivendi and communicate warnings to players and operators before harm develops (KPMG, 2025). Its use-cases cut across every layer of operation—ranging from customer engagement and dynamic odds’ generation, to fraud prevention, and responsible gambling.